Sunday, March 2, 2008

ARGs Spur New Guerilla Marketing Strategies

Alternate reality game - Wikipedia, the free encyclopedia · Card Games

An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, ... - 130k - Cached - Similar pages - Note this

Year Zero (alternate reality game) - Wikipedia, the free encyclopedia

Year Zero is an alternate reality game based on the Nine Inch Nails concept album of the same name, its expected follow-up, and a possible accompanying film ... - 59k - Cached - Similar pages - Note this
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